Tag Heuer - Formula 1 Season

In 2025, TAG Heuer set out to amplify its return to Formula 1 as Official Timekeeper through a social-first global campaign designed to create excitement, drive engagement and reaffirm the brand’s presence throughout the F1 season.

In close collaboration with Publicis Media Luxe, we developed a continuous CGI content pipeline moving in sync with the F1 calendar, from Australia to Abu Dhabi.

Across the season, 21 CGI films were produced, covering 15 Grand Prix and 6 market-specific activations, enabling synchronized global deployment across social platforms and market-led media plans.

Each race became an opportunity to reinterpret real-world environments through precision CGI, seamlessly integrating the Red Bull Racing F1 car into iconic city landmarks while maintaining global consistency and strong local relevance.

Behind the scenes, more than 1,000 footages were sourced and reviewed, resulting in 100 final shots and 70 to 80 outputs delivered across multiple formats, optimized for multi-platform distribution.

A production cycle running from March to December, matching the intensity and rhythm of the F1 season itself. A true collaboration between TAG Heuer HQ, local markets, Publicis Media Luxe and our teams, combining creative vision and scalable media execution.