Lacoste - Lighthouse

For the launch of the L003 Neo Shot, Lacoste unveiled an immersive pop-up experience at Lafayette Anticipations, inviting visitors into a world of innovative artworks, interactive installations, and creative workshops.

We had the honor of contributing to this unique event. In collaboration with artist Jules Gorget and ANY agency, we provided technical support to bring to life a fully immersive and interactive art piece.

We implemented a real-time tracking system that allowed visitors to explore dynamic, sensory landscapes projected onto the floor and ceiling.

The technology behind it was built with a harmonious combination of the Augmenta Tracking system, TouchDesigner and Python resulting in highly responsive content.

Each visitor became part of a generative creation shaped by their position and speed of movement, collectively bringing organic and geometric forms emerging from the ground and the ceiling.

The experience was amplified by generative sound design, creating a deep and evolving connection between movement, space, and sound.