Balenciaga x Fortnite

Balenciaga and Fortnite collaborated to create a new digital fashion world to promote self-expression and uniqueness.

On September 20th, 2021, Fortnite players can purchase items from Balenciaga’s authentic collections and become fashion icons.

Publicis Luxe, Content Factory by Prodigious, and AC3 STUDIO designed the DOOH campaign, a 3D XXL animation displayed on giant billboards in London, New York, Tokyo and Seoul to unveil the launch of the Balenciaga shop in Fortnite. These billboards will be integrated within the Fortnite game itself for the first time ever.