Tag Heuer - Carrera 60

Client

  • Tag Heuer

Year

  • 2023

Agency

  • Prodigious

Production

  • AC3 Studio

Category

  • DOOH
  • Motion Design

Tag Heuer - Carrera 60

We are proud to announce the international release of TAG Heuer’s billboard design celebrating 60 years of the famous Carrera collection. The billboard will debut worldwide in Europe, North America, Asia, and the Middle East.

A cinematic piece shows a classic Porsche Guards Red drifting on the edge of the screen, while a TAG Heuer Carrera emerges from underneath. The watch rotates elegantly off the screen, revealing the intricate rotary technology behind TAG’s precise machinery.

Thank our talented team at AC3 studio for their work on this film project, and the TAGHeuer team for this opportunity.

Credits

Client

  • Tag Heuer

Year

2023

Agency

  • Prodigious

Production

  • AC3 Studio

Representation, worldwide live recordings and editing

Prodigious, Antoine Clergeot, Manon Wold

Artistic Direction and Content

AC3 Studio

Creative Team

Benjamin Chassagne, Max Coisne, Grégory Geminiani, Kadeg Boucher, Illia Zahrebelnyi, Nicolas RUFFAULT, Marine Quiviger, Shengnan CHEN, Dino Ravelomanantsoa, Etienne Lanaud, Alexis Bacuet

Biotherm - Play With Purpose