Biotherm - Play With Purpose

For its the second retail collaboration with French beauty brand Biotherm, AC3 STUDIO & SUPERBIEN designed an interactive gaming experience centered on plankton, the key ingredient found in the brand’s line of skin-enhancing and regenerating products.

Upon entering the Biotherm boutique, users are greeted by an eight-foot-tall screen featuring an animated shape inspired by plankton and other natural beauty ingredients.

Two interactive screens guide users through the experience, allowing them to choose one of six powerful ingredients to pair with plankton.

The resulting live-generated protean orb can be downloaded as an avatar for an interactive gaming experience.

The top twelve players will have their marine creation featured on the leaderboard. Biotherm, thank you for collaborating with us once again to bring the beauty of the sea to life!