Cartier - End Of the Year 23

To end the year of 2023 for Cartier, we created a 3D DOOH Billboard experience that bursted globally through the monumental screens of Piccadilly (London, UK), Portman (Shanghai, China), West Lake Tianu (Hangzhou, China), Yingjia (Chengdu, China), Taikoo Li Sanlitun (Beijing, China), Paragon Almaty (Kazakhstan), Elite Pavilion (KL, Malaysia).

A bouquet of balloons, in the shape of the classic Cartier’s boxes, disrupts the flat facade of the screen as it bursts through the screen. The out-of-screen illusion balloon bouquet pulls up the iconic Cartier Mansion of New York’s Fifth Avenue while the many timeless Cartier pieces hang off the railing - from the remarkable Panthère de Cartier Watch swinging in the snowy air, the dream-like escapade of the Panthère de Cartier bracelet, to the out-of-screen sway of Clash de Cartier ring.

Thank you Publicis, the continued trust is always appreciated.