Renault-reno

Step into the diverse experiences of our three advanced modules, designed to introduce visitors to Reno, the official Renault France Avatar while offering unique ways to discover the new R4 and R5 vehicles.

DiscussAI: Engage in real-time conversations with Reno using a custom-built LLM experience (based on GPT-4o) and @spoon_ai’s Character Development Kit. Now integrated into the “WT4 WT5 by Reno” app, this experience brings Renault’s future co-pilot to a wider audience.

Mimic: Discover Reno’s personality through a facial expression challenge. Using machine learning, visitors mimic Reno’s emotions to unlock mood badges, creating a playful and personal connection.

MakeyouR4/R5: Personalize your R4 or R5 with a user-friendly interface—choose colors, features, and accessories to make the car your own.

DriveR4/R5: Experience the thrill of driving your customized R4 or R5 in a simulation, putting your personalization to the test.

R4/R5 World: Explore the 2 immersive galleries showcasing R4 and R5 universes, featuring event highlights, behind-the-scenes content, exclusive collaborations, advertising campaigns, and merch. Visitors can explore the creative and interactive aspects surrounding these already iconic vehicles.

In collaboration with our partners at Prodigious Paris, we designed, developed, and crafted an immersive experience to introduce Reno, the official Renault avatar.

These state-of-the-art modules feature cutting-edge technology, including artificial intelligence, machine learning, real-time 3D, custom LED screens, and hand-tracking sensors.

Designed with modular flexibility, each module can function independently or seamlessly integrate with the others—ensuring adaptability for future events and installations.

The diverse experiences of our three advanced modules offers unique ways to discover the new R4 and R5 vehicles.

DiscussAI: Engage in real-time conversations with Reno using a custom-built LLM experience (based on GPT-4o) and @spoon_ai’s Character Development Kit. Now integrated into the “WT4 WT5 by Reno” app, this experience brings Renault’s future co-pilot to a wider audience.

Mimic: Discover Reno’s personality through a facial expression challenge. Using machine learning, visitors mimic Reno’s emotions to unlock mood badges, creating a playful and personal connection.

MakeyouR4/R5: Personalize your R4 or R5 with a user-friendly interface—choose colors, features, and accessories to make the car your own.

DriveR4/R5: Experience the thrill of driving your customized R4 or R5 in a simulation, putting your personalization to the test.

R4/R5 World: Explore the 2 immersive galleries showcasing R4 and R5 universes, featuring event highlights, behind-the-scenes content, exclusive collaborations, advertising campaigns, and merch. Visitors can explore the creative and interactive aspects surrounding these already iconic vehicles

Behind the scenes in the making of our Interactive Modules.

In collaboration with our friends at Prodigious, we designed, produced, and manufactured Renault’s interactive modules featuring the Reno Avatar. These modules integrate advanced technologies and offer modular flexibility, ensuring adaptability for future use

Drawing inspiration from Renault’s iconic diamond logo and the shapes and gestures of the Reno Avatar, we aimed to create three distinct modules — forming a dynamic and modular event toolkit that can accommodate up to four visitors simultaneously and allows multiple configurations.

The centerpiece—an HMI (Human Machine interface) module—enables gesture-based and AI-driven interactions and conversations with Reno. While the two side modules offer immersive car driving & personalizing experiences, gallery, and digital takeaways for visitors to enjoy and share.