RAINS

RAINS pop-up dripping down at Galeries Lafayette.

In collaboration with Matiere Noire Paris, showcasing RAINS’s latest collection of minimalist urban wear, our 8-metter tall waterfall screen creates a stunning immersive experience that captures the essence of the Scandinavian brand.

In homage to the brand’s sleek, minimalist aesthetic, we showcased “Rains” in its truest form with a stark monochromatic palette.

A project commissioned by Rains & Best Regards Agency.