Orange - Attrapez Noël

For the fourth year in a row, PUBLICIS/ARC asked AC3 STUDIO to produce, organise, engineer and build a brand new interactive installation on the Orange flaghsip façade at the Place de l’Opéra in Paris.

During the #AttrapezNoel media campaign highlighting the Orange smart home features, the flagship’s façade was turned into the real Santa Claus’s house during the winter season.

Using custom app displayed onto a rolling desk in the street, passersby could take control over this house and set traps using the smart home devices, trying to catch Santa Claus. Every catch let the user’s name being displayed on the 3 massive screens then gave them a chance to win a gift from the 100 available during the event.

The production for this event was entirely done by AC3 STUDIO, from the actual building of the wooden cabin to the 60 LED bars used, and from the development of the app to the 3 massive LED screens.