Cartier Trinity 100 Pop up

Shanghai, Singapore, Tokyo, and Miami. After a year-long program marking Trinity’s centenary, the Trinity 100 immersive experience culminated around a celebration of the ring’s innate creativity at Art Basel Miami. Publicis Luxe commissioned us to produce the content for 2 of the rooms.

3 is a magic number : Unfolding the story of the trio Cartier brothers and their iconic piece – Louis’s creation during 1924 in the heart of Paris, Jean who crossed the channel and popularized the ring, and Pierre who brought it to the never-sleeping city of New York.

Jean Cocteau : An immersive video mapping that explores Jean Cocteau’s relationship with the Trinity ring. The ring became a symbol of his love for Jean Marais when he said: “The first ring is you, the second me, and the third our love”.

Thanks to all the team of Publicis Luxe for their renewed trust and a big congratulations to them for these 2 outstanding artistic and creative directions.