La Prairie

For La Prairie’s debut in China, we have adapted four anamorphic 3D billboard motion designs to highlight their signature caviar ingredient. Showcased on the most Iconic 3D Billboards of the metropolis cities of China - Tianmu (Hangzhou), Huiyin (Shanghai), GuangZhou (Chengdu), and SanLiTun (Beijing).

Staying true to the La Prairie’s cobalt blue and chrome, an explosion introduces the quintessential Swiss-made La Prairie container. As the jar rotates to its top covering, the reflective chrome lid seamlessly transmutes into La Prairie’s key ingredient - the golden pearl of caviar. It then transitions to a cream texture, imbuing viewers on the conversion of the raw material into the luxury skincare brand it is.