Celebrating 100 years of @/Cartier’s with their iconic Trinity 100 three band collection - symbolizing Love, Friendship, and Fidelity.
Through the 13 mesmerizing out-of-screen 3D DOOHs and 1 special FOOHs that were globally released, we captured the essence of this iconic collection in the following locations:
Chengdu, West Nanjing, Beijing (Sanlitun), Guangzhou (One Link), and Hangzhou (Tianmu) in China; Hing Wai in Hong Kong; Almaty (Jumbo) in Kazakhstan; Bangkok (Paragon) in Thailand; Tokyo (Omotesando) in Japan, The Heeren (Singapore); and Kuala Lumpur (Pavilion) in Malaysia, with upcoming releases in Baekyoung & KPOP Square, South Korea.
Our special FOOH installation was presented in Hamburg. Showcasing the Cartier box unfolding elegantly, to reveal a metallic spectacle of interlocking ribbons, adorned with the iconic colors of the Trinity ring, yellow gold, white gold, and rose gold. With each graceful movement, the ribbons dance into forming the symbolic number 100, commemorating a century of Cartier excellence. The captivating finale ends with the rings uniting as one before unraveling, unveiling a shadow of the Trinity reflection and the iconic crimson red box.
Once again, thank you /PublicisLuxe for trusting us for this massive release.