Balmain

Client

  • Balmain

Year

  • 2022

Agency

  • Mazarine

Production

  • AC3 Studio

Category

  • Interactive Installation
  • XR Installation

Balmain Resort 2022

To launch Olivier Rousteing’s new collection, Balmain Resort 2022, and introduce his vision of the “New French Style” to the world, we partnered with Mazarine to create the artistic and technical backdrop for the photoshoot.

Using real-time engines, we designed a custom nodal system that generated a virtual background while tracking the models’ movements, allowing for live pre-visualization and instant integration.

Credits

Client

  • Balmain

Year

2022

Agency

  • Mazarine

Production

  • AC3 Studio

Generative Visuals and Live Effects

AC3 studio

Video & Creative Direction

Paul Gruber, Olivier Rousteing

Casting

Giulia Massullo

Hair

Balmain hair couture

Makeup

samira_pikpo

Lacoste L003 2K24