Lacoste L003 2K24

Following the award-winning 3D OOH we created last year, we couldn’t be more excited to step into this new year with Lacoste’s evolution of their new L003 2K24 sneakers.

Our dynamic 3D out-of-screen motion highlights their elevated material, timeless silhouette and the iconic ‘shades of tennis’ green. Guarantying the exploration of the entire sneaker with the new Lacoste L003 2k24 spinning out of screen and giving audiences a 360° view. The captivating illusion of their shoe prints can be seen orbiting the LED sphere as viewers get an all-angled view at the department’s most high traffic midway.

The campaign is showcased on two Citadium rue Caumartin’s main screens: the LED sphere in the main cross-section and their main curved R+3 screen on level 3.