Boucheron - Virtual Try-On

To celebrate the 20th anniversary of Boucheron’s QUATRE iconic collection, Aimko agency commissioned us to produce an interactive virtual try-on experience for the “Quatre is 20” pop-up event in Paris.

The user experience consists of three main steps:

1/ Mix and Match: Users can choose rings from Boucheron’s collection and display them on a custom-modeled hand on the screen.

2/ Virtual Try-On: Visitors can then slide their own hand into the kiosk to get a 360° view of their chosen pieces by controlling the modeled hand through natural movements thanks to our hidden hand tracking sensor.

3/ Digital Take-Away: Users can record a video and scan the QR code to download and share their unique try-on experience on social media.

We are now super happy that this experience is set to be deployed in China, Japan, and Korea this year. We express our true gratitude to Aimko and Boucheron for entrusting us with this ambitious project.