Renault - Easylife

Client

  • Renault

Year

  • 2019

Agency

  • Villadalesia & Co

Production

  • AC3 Studio

Category

  • Interactive Installation
  • Motion Design
  • Light Design
  • XR Installation

Renault - Easylife

VILLADALESIA hired us to create 3 interactive installations showcasing Renault’s EASYLIFE concept.

The concept promises to make driving easier through cutting-edge technologies and services that adapt to drivers’ needs.

We used 3 different interactive technologies to create simple and intuitive games illustrating each of the 3 pillars of EASYDRIVE.

1-Parking game using Leapmotion: Users need to park a car.

2-Kinect-based installation linked to lane-keeping assistance: Visitors need to use their whole body to stay in their lane.

3-Custom pressure-sensitive floor to show speed control functions: Users need to regulate their speed with their feet to avoid collisions.

4-The installation is displayed at the Atelier Renault (Champs Elysées Paris), with a colorful and minimalistic style.

Credits

Client

  • Renault

Year

2019

Agency

  • Villadalesia & Co

Production

  • AC3 Studio

Production director

Etienne LANAUD

Head of development

Rémi GROSSON

Interface & Gameplay

Yohan LE BRETON

2D & 3D design

Marine QUIVIGER, Geoffrey VITALE

Sound Design

Nicolas ZUBER

Photography

Pascal MONTARY

Valeo - Motorshow