Ray Ban-Reverse

Introducing our latest addition to Ray-Ban’s international release of their new Ray-Ban Reverse collection with our 3D Billboard campaign.

Featuring a 360-degree spin on the classic Aviator and Wayfarer frames that transform to reveal the inverted lens design, this collection marks a significant change to the brand’s range as they redefine everyday eyewear.

Debuting in LA, NY, Tokyo, Bangalore, and soon in Dubai and Kuala Lumpur, the animation demonstrates the shift from old to new lens design, moving from convex to concave and defying conventions with a disruptive aesthetic.

Our biggest thanks to Delio Trozzi from Luxottica/Rayban Team and to Aimee Chalcraft from Publicis Media Team for their collaboration and all the talented creatives involved to bring this illusionistic billboard to life.