Prada Paradox

After many months working closely with the #PradaBeauty team at L’Oréal, we are happy to present one of our latest 3D OOH campaign celebrating the Launch of #PradaParadoxe, their new feminine refillable fragrance.

In association with Prodigious, McCann, Sato Creative and all the talents involved in this ambitious creation, AC3 STUDIO designed and produced the content for the DOOH, XXL animations displayed worldwide on various billboards.

A giant bottle popping out of the screens, catching the eye of passers-by while revealing the iconic bottle shape and codes of the brand.