Omega-Seamaster

Client

  • Omega

Year

  • 2023

Production

  • AC3 Studio

Category

  • DOOH

Omega-Seamaster

We were tasked with showcasing the depth of Seamaster timepieces in OMEGA’s collection. The 3D XXL animation has an international release, debuting in London (Piccadilly), China (Chengdu, Guang Zhou, ShangHai, Shenzhen), Malaysia (Kuala Lumpur), Thailand (Bangkok).

Precise at any levels, the carousel of luxury watch designs seamlessly shifts as the sea’s depth intensifies. Giving passer-by a closer-up glimpse of the exceptional craftsmanship and innovative technology.

As the timepieces project out of the screens, its adaptability is highlighted through the rising level of extreme depths paradox to the seamless turning of time in the watches.

The resulting out-of-screen experience is reworked thoroughly in our animation house to perfectly fit each and every screen to the exact tee skipping no steps to create the perfect 3D effect.

Credits

Client

  • Omega

Year

2023

Production

  • AC3 Studio

Art direction

Antoine Bonodot

AC3 Team

Project management: Roman de Villeneuve, Etienne Lanaud
Content: Marine Quiviger, Vitale Geoffrey, Nicolas Ruffault, Benjamin Chassagne, Louis Simon

Hué by light