Odyssée Grandeza

To celebrate the release of Real Madrid’s 22-23 new jersey, Adidas and MNSTR created “L’odyssée Grandeza” an anime in which 3 young people from the Parisian suburbs live an extraordinary adventure that takes them through a vortex into a haunted Santiago Bernabeu to confront their demons in an epic soccer match.

To energize this outing, the storytelling agency MNSTR commissioned us to create a global scenography including digital experiences around the anime.

We came out with a 3-step user experience:

Create a custom Avatar in the style of the anime, with a single photo Play a runner game through the anime universe using a dance pad become a legend by beating the competition and influencers best scores

The best players could win VIP tickets for a Real Madrid match in their mythical stadium of Santiago Bernabeu and many Real Madrid gifts.

Location : Adidas Flagships (Champs-Elysées, Défense)