Lacoste - L003 NEO

We couldn’t be prouder to kickoff Lacoste’s international release of the new L003 Neo contemporary sport sneakers with our latest 3D OOH, debuting in Seoul (Korea), Tokyo (Japan), Paris (France), London (UK), Beijing and Chengdu (China) and very soon Manilla (Philippines).

Winning the Gold creative awards for CGI / Post Production at LE BOOK Exhibition in Paris, this 3D OOH has reached over 785K views on TikTok showcasing a treadmill jam-packing the billboard with all of Lacoste’s latest textile sneakers in its various colors. Consequently, collapsing the screen to feature the hero L003 Neo design popping out of the screen as it floats amongst bouncing tennis balls.

Our biggest thanks to Gaëlle Payoux, Mehdi Khelifi, Christine Renaud, Julie Anthoine, and Robin Kleniec from #LacosteTeam and Prodigious for their synergistic collaboration and all the talents involved to create these vibrant and playful billboards.