We called to create the DOOH content for Lacoste’s new campaign, showcasing Lacoste’s big news for the season: the L003 Neo sneaker, which combines a bold aesthetic with sporty details.
The 3D XXL animation displayed on giant billboards in Seoul, Chengdu, Shinjuku and Wangfujing.
The campaign features pop colors and plays with mirror deformations and tennis balls.
The mirrored and distorted reflections in the campaign add an artistic touch, while the vibrant colors and tennis ball shapes make it clear that the focus is on the sporty and active lifestyle associated with the new sneaker.
The DOOH content created by AC3 Studio perfectly captures the essence of the Lacoste brand and the L003 Neo sneaker.