Kiprun

Client

  • Decathlon

Year

  • 2024

Agency

  • Hop creative services

Production

  • AC3 Studio

Category

  • DOOH

KIPRUN

For the Paris Run Experience Exhibition, we had the pleasure of collaborating with Hop Creative Services, who commissioned us to create a 3D billboard for Kiprun’s booth.

This installation showcases Kiprun’s innovative use of VFOAM in their shoe soles, designed with strategically placed hollow rings to provide superior cushioning and effectively disperse shockwaves. With the addition of carbon plating technology, Kiprun continues to push the boundaries of performance.

Staying in line with Kiprun’s “Smash Your Record” campaign, we designed a looped animation featuring metallic robot arms. These arms meticulously carve out the signature sole of the Kiprun K900x, insert a carbon plate, and finish with a spray of ombre colors, adhering to the brand’s lightness and dynamism.

Thank you Hop Creative Service and Kiprun for entrusting us.

Credits

Client

  • Decathlon

Year

2024

Agency

  • Hop creative services

Production

  • AC3 Studio

Project management

Etienne_lanaud, Benjamin Chassagne

Content

Vitale Geoffrey, Nicolas Ruffault, Alexandre Verdier, Alexis Bacuet, Tom Vasset, Shengnanm, Illia.

Cartier - Panthère articulée