H&M FALL AW 23

We are beyond excited to unveil our 3D digital out-of-home (DOOH) treatment for H&M Autumn/Winter 2023 collection. A special project brought to life in collaboration with the incredible teams at H&M, Sandberg & Timonen, Art & Commerce, New Light Films, Prodigious, and Ragi Production.

Our collective ambition was to bring a minimalist yet groundbreaking approach to 3D billboard production, achieved through live-action shooting within a meticulously crafted set design respecting the shapes of the giant screens.

With a strong cast of models, towering above the crowded places of London Piccadilly and NY Times Square, presented in white studio with elevated lights, we wanted to focus on the rich and dark textures of H&M’s textiles. This approach allows for a display of expressive attitudes and energies, highlighting the impactful simplicity of the campaign.

We are immensely thankful for the dedication and creativity of all the individuals and teams involved, whose collective talent and hard work brought this vision to life.