Dom Pérignon - Tribute to Jean-Michel Basquiat

To support the Dom Pérignon Tribute to Jean-Michel Basquiat, AC3 Studio designed and produced a 3D DOOH campaign deployed in Milan and Tokyo.

For this tribute, Dom Pérignon selected one of Basquiat’s most enigmatic works, In Italian (1983), expressing their shared artistic process: the art of assemblage. The collection is composed of three distinct coffrets, each featuring a fragment of the artwork. When brought together, the boxes reassemble the original painting.

In the DOOH executions, this logic of assemblage is translated into a controlled 3D reveal, where depth and motion allow the object and its emblem to extend beyond the screen, echoing the artwork’s layered construction.

We sincerely thank the Dom Pérignon teams for their trust in our ability to translate the artistic principles of the edition into large-scale urban visuals