Cartier - Santos

Interactive & Sharing Experience

For the “Santos de Cartier” exhibition, held at the West Bund Artistic Center in Shanghai, China, the agency, K2 Asia, commissioned us to create an interactive installation : composed of 8 tablets and huge 10m by 5m screen, the installation invited the guests to create their custom plane through our app, with the iconic elements and parts of famous aviator Santos Dumont. The creation is then displayed live and real time on the screen-wall, dancing in a procedural sky full of clouds and stars, ever changing from night to day, and dawn to dusk.

A custom video was then automatically generated and uploaded on a custom h5 page of the exhibition, showing the custom-made plane and displaying the guest’s name. A QR Code displayed on the app let the guest to scan it through Wechat and share the video instantly.

November 2018, West Bund Artistic Center, Shanghai, China