Cartier - End of the year

Client

  • Cartier

Year

  • 2022

Agency

  • Publicis Luxe

Production

  • AC3 Studio
  • Prodigious

Category

  • Motion Design
  • DOOH

Cartier - End of the year

It’s never too late to celebrate Cartier, a timeless brand, and love that never ceases. A throwback to @Cartier’s last year celebration of their “Love is All” pieces. For the closing year of 2022 we created a 3D DOOH experience that encapsulates the corner of these metropolitan cities, from Hong Kong, Malaysia, China, Thailand, United Arab Emirates, Japan, to Russia.

Committing to the iconic Cartier’s gold and velvet red, we opened the design with their classic red packaging revealing their Clash de Cartier ring surrounded by bouncing bulbs of lights. Carouselling up to showcase the classic Tank watch and their most celebrated Love band before ending with the closing of red velvet curtains.

A big thank you to Cartier and Prodigious for enabling us to work on this international release and we are beyond excited to share what we’ve produced for End of the Year 23 .

Credits

Client

  • Cartier

Year

2022

Agency

  • Publicis Luxe

Production

  • AC3 Studio
  • Prodigious

Content Production

AC3 STUDIO

Creative team

Benjamin Chassagne, Toma Roda, Guillaume Martinaud, Etienne Lanaud, Max Coisne, Illia Zahrebelnyi, Nicolas RUFFAULT, Marine Quiviger, Shengnan CHEN, Dino Ravelomanantsoa, Fanny Rollot.

Thirty Loss- Nuit Blanche