CARTIER - Brand Statement

For Cartier’s latest global brand statement, Publicis Luxe entrusted AC3 Studio with the creative and technical production of a large-scale, multi-format campaign deployed worldwide.

The brand statement unfolded across a multi-platform ecosystem spanning major DOOH landmarks in London, New York, Tokyo, Dubai, Seoul, Shanghai and Los Angeles. It culminated on the Sphere in Las Vegas and, in Paris, with a full 360° video mapping takeover of Place Vendôme. The campaign also incorporated FOOH (CGI videos) and AR-enabled OOH activations in Paris and on a bespoke New York Times cover, extending the narrative into premium editorial territories through advanced creative technology.

Over six months, our teams worked closely with Publicis Luxe to bring this bold creative statement to life, delivering concepts, animatics, layouts, compositing, editing and full production workflows across every format. We collaborated with Framestore on the CGI development of the panther, and with Snapchat on the Paris OOH extensions and the New York Times cover.

This project is the result of an exceptional collaboration between many teams and stakeholders, and above all a reflection of Cartier’s pioneering spirit, embracing a campaign that was deliberately minimalistic, radically creative and visually powerful.

Grateful to Publicis Luxe and Cartier for their continued trust. Honoured to see this work recognised with Gold (Integrated Campaigns) and Bronze (Advertising Campaigns) at the 2025 Grand Prix Stratégies du Luxe.