Biotherm - Blue Beauty Lab

Blue Beauty Lab is an immersive experience at the intersection of science and Art.

Visitors can interact with visually stunning representations of the ingredients and Life Plankton through movement to create digital artwork and learn about the complex science behind the brand.

The experience has two steps: an interactive playground where visitors can play with Biotherm’s star ingredient, life plankton, and a second dermatological ingredient of their choice, and a digital takeaway where they can name and sign their creation and share it on social media or add it to the live gallery of BIOTHERM samples.