Bentley

Client

  • Bentley

Year

  • 2023

Agency

  • ADR

Production

  • AC3 Studio

Category

  • Interactive Installation

Bentley

Commissioned by ADR Agency, we have crafted a unique wellness experience tailored for Bentley’s Bentayga EWB, emphasizing stress-reducing lifestyle activities.

Introducing our custom-designed Bentley Wellnest: a 3-walled, cocooned room that immerses guests in a blend of cutting-edge technology, sensory data, and wellness trends, presented as a captivating visual narrative.

Upon entry, guests are equipped with smartwatches to monitor their stress levels, influenced by urban environments. As they engage in enlightening nutritional discussions and rejuvenating meditation sessions, we track their stress reduction. This vital data is then transformed into a visual story through our advanced AI programs.

The result is a mesmerizing 45-second visual representation of each guest’s wellness journey, illustrating a decrease in stress from high levels to a more relaxed state after participating in Bentley’s programs. This real-time particle animation provides tangible proof of how Bentley’s lifestyle activities effectively reduce stress.

At the end of this immersive experience, guests receive a memorable souvenir via a quick QR scan. This allows them to access their personalized summary on any screen or tablet through our customized web interface.

Credits

Client

  • Bentley

Year

2023

Agency

  • ADR

Production

  • AC3 Studio

Project management

Roman de Villeneuve

Content

Vincent Doumax, Guillaume Neyret

Creative and technical direction

Remi Grosson

Development

Alassane Alpha

Cartier - Indomptables