AUDI A1 Playground – Scenography, Light Design and Interactive Experience I
For the launch of the new Audi A1, double2 asked us to create a visual playground to present the new car to a selection of journalists and influencers.
We designed a colourful and geometric scenography using raw scaffoldings, LED profiles, coloured surfaces, superposing layers and melting the colours together.
We also developed a parking challenge experience : a concept for which guests were challenged to park between giant foam cubes. Using multiple cameras and sensors we auto-edited a digital take-away video to be shared on social medias.