Audemars Piguet - Seek Beyond

In association with Publicis Luxe, we have created Audemars Piguet’s new campaign for Seek Beyond. The international release overtook Piccadilly Circus, Hangzhou, Shanghai, Omotesando, and Hong Kong.

For this campaign we went with a soft yet disruptive take on the motion design to best commit to the brand’s grace and spirit of adventure. The building-scale screen opens with a serene scene of the Joux valley and four floating hot air balloons. To capture the artists and inventors’ persona to the craft, a golden cycle balloon was anamorphically animated to fly out-of-screen as it turned around.

Thank you to Publicis Luxe for this project with Audemars Piguet.