Adidas XGhosted

For the release of the new ADIDAS X Ghosted, DCONTRACT commisionned MATIERE NOIRE & AC3 STUDIO with the production of a scenographic installation at the entrance of the brand’s flagship store on the Champs Elysées.

The installation is made of transparent screens, High Definition LED modules and modular structures.

The aim was to drive the visitors within the shop by revealing the shoes using speed visuals and lights effects