SUMMARY :

AC3 STUDIO & HIGHLAB present : LE MAGASIN DES SUPER POUVOIRS

A concept of Christmas window displays combining technology and creativity, a playful and interactive invitation to experience the Orange universe.

An ambitious project mixing electronics (interactivity), motion design (visual content), LED performance, and tailor-made motors.

Over 40 days, we recorded more than 125 000 unique interactions on the 10 windows displayed throughout France, with 55 000 on the Champs-Elysées (Paris) only !

Locations : Paris (Avenue des Champs Elysées, Place de la Madeleine), Lille, Strasbourg, Marseille, Lyon, Toulouse

CREDITS :

Client : ORANGE
Agency : PUBLICIS SHOPPER

Executive Producer : Benoit KLAJN (HIGHLAB)

Interactive, electronics and visual production : AC3 STUDIO

Lead Developper : Felix ARGUILLERE

Technical Direction : Vincent COUTELIN

Creative Direction : Benjamin CHASSAGNE, Thomas RODA, Matthieu AUZOU

Interactive support : Interface Z including Jean-Remy PEROT

Set up : Felix ARGUILLERE, Max COISNE, Victor BREITENBACH, Roman de VILLENEUVE

Construction : Ateliers ELBA

Technical Supplier (Video) : TAV

Automation : Phill KELLER, Didier et Patrick WARIN

Shooting & Editing : Pascal MONTARY & Adrien LACHAPPELLE