SUMMARY :

For the third year in a row, PUBLICIS/ARC asked AC3 STUDIO to produce, organise, engineer and build a brand new interactive installation on the Orange flaghsip façade at the Place de l’Opéra in Paris.

 
Invited to freely try out the custom-made slot machine, the users were seeing the 3 wheels placed 6 meters above the ground and a golden framing with more than 300 LED lights synchronised with the application. The visual animation was also displayed on all the lalteral windows on 2 floors of the shop.

 
People were then able to attempt to win a prize from the 46 000€ prize pool available for the whole December month.

 
November & December 2018, Paris, Opéra