| IMMERSIVE INSTALLATIONS – CARTIER HK – TIME UNLIMITED |

As part of the PopUp #CartierTimeUnlimited, Publicis Luxe commissioned us to produce the content for 2 of the 5 rooms.

The Culture of Design room : A 360° immersive video mapping that showcases four timepiece icons — Santos, Tank, Panthère and Ballon Bleu — that are presented in all their glory. Cartier’s culture of design is exemplified here as these signature watch shapes are formed with the precision of proportions and details in mind.

The Pioneering Spirit room : An immersive video mapping that explores Cartier’s watchmaking journey beginning at the turn of the 20th century. A memorable journey that traces the history, innovations, key people and iconic pieces of the brand.

Thanks to all the team of Publicis Luxe for their renewed trust and a big congratulations to them for these 2 outstanding artistic and creative directions.

Client: Cartier
Agency : Publicis Luxe
Artistic Direction : Publicis Luxe
Content Production : Ac3 studio
Louis Simon, Thomas Roda, Guillaume Martinaud, Antoine Ferracci, Benjamin Chassagne, Shengnan Chen, Nicolas Ruffault, Marine Quivigier, Dino Ravelomanantsoa, Federica Marrone, Etienne Lanaud
Sound Design : Publicis Luxe