SUMMARY :
As part of the “BIG NOEL” campaign from ORANGE , PUBLICIS SHOPPER chose AC3 STUDIO to create and produce the BIG SAPIN. A 18-meters high LED Christmas tree above the new flagship in Paris. The digital Tree was in place for 2 months and was controlled from the street through a dedicated application, allowing the users to customize its content.
Location : Paris, Opéra
CREDITS :
Client : ORANGE
Agency : PUBLICIS SHOPPER
Account Director : Antoine CLERGEOT
Production : AC3 STUDIO
Design : Vincent COUTELIN
Production Director : Marie BESSE
Administrative Direction : Aida HANNACHI
Electronic conception : Jean-Rémy PEROT, Félix ARGUILLERE
Technical Direction : Vincent COUTELIN & Jean Francois ESTEVE
Structure : ENTREPOSE
Climbers : VERSANT
Electric Supply : POWERSHOP
App development : Charles SADOUL
Character Design and Visual Animation : Marie DECLERCK, Louis SIMON & Benjamin CHASSAGNE
Construction & Set-up : Vincent COUTELIN, Félix ARGULLERE, Victor BREITENBACH, Roman DE VILLENEUVE, Jean-Rémy PEROT, Rémi GROSSON, Max COISNE
Filmed by : Pascal MONTARY & Adrien LACHAPELLE