Balmain Resort 2022

BLURRING BOUNDARIES
A distinctive attitude of nonchalance & heritage for @balmain Resort 22’s augmented films by Mazarine Creative Intelligence.

For the launch of Olivier Rousteing’s new collection : Balmain Resort 2022, introducing his vision to the world of the “New French Style, we created together with Mazarine the Artistic and Technical backdrop for the shooting. Using real-time engines, we designed a custom nodal system, generating a virtual background while tracking the moves of the models thus allowing a live pre-visualization and instant integration.

Production: Mazarine groupe
Video & Creative Direction: Paul Gruber, Olivier Rousteing
Generative Visuals and Live Effects: Ac3 studio
Casting: giulia massullo
Hair: balmain hair couture
Makeup: samira_pikpo