SWING AVEC DELVAUX – Le Bon Marché

SUMMARY :
Instore Interactive Experience

For the « Geek mais chic » Exhibition at Le Bon Marché, the Mazarine Agency and The Island asked us to transform the new signature handbag model of the maison Delvaux into an interactive and unconventional swing experience.

We used custom-made electronic sensors inside an XXL bag and real-time 3D to offer a fun and realistic journey through 4 magical places illustrating the universes of the famous Belgian luxury leather goods maker.

 

March 2019, Le Bon Marché, Paris

CREDITS :

Client : DELVAUX

Agencies : MAZARINE & The ISLAND

Production : AC3 STUDIO

Stage Design : Vincent COUTELIN
3D Content : Marine QUIVIGER, Nicolas RUFFAULT, Geoffrey VITALE
Music & Sound design : Nicolas ZUBER

Technical Direction : Rémi GROSSON
Development : Rémi GROSSON, Jean-Rémy PEROT, Yohan Le BRETON

Setup and Installation : Benjamin LEGRIS, Vincent COUTELIN, Victor BREITENBACH

 

Pictures & Film by : Pascal MONTARY

Illustration by: felix Arguillere

Category:

Interactive Installation, Real-Time Rendering, Stage Design