SANTOS de CARTIER

SUMMARY :
Interactive & Sharing Experience

 

For the « Santos de Cartier » exhibition, held at the West Bund Artistic Center in Shanghai, China, the agency, K2 Asia, commissioned us to create an interactive installation : composed of 8 tablets and huge 10m by 5m screen, the installation invited the guests to create their custom plane through our app, with the iconic elements and parts of famous aviator Santos Dumont. The creation is then displayed live and real time on the screen-wall, dancing in a procedural sky full of clouds and stars, ever changing from night to day, and dawn to dusk.

 

A custom video was then automatically generated and uploaded on a custom h5 page of the exhibition, showing the custom-made plane and displaying the guest’s name. A QR Code displayed on the app let the guest to scan it through Wechat and share the video instantly.

 

 

November 2018, West Bund Artistic Center, Shanghai, China

CREDITS :

Client : CARTIER

Agency : K2 ASIA

Production : AC3 STUDIO

Art Direction : Pierre DAGBA
Technical Direction : Rémi GROSSON & Yohan Le BRETON
Development : Rémi GROSSON, Jean-Rémy PEROT, Yohan Le BRETON
2D & 3D Content : Marine QUIVIGER, Nicolas RUFFAULT, Geoffrey VITALE, Pierre DAGBA, Louis SIMON
Wechat development and Sharing : Yannick SILVA

Setup and Installation : Rémi GROSSON, Nicolas RUFFAULT, Yohan Le BRETON, Etienne LANAUD

 

Pictures & Film by : Yohan Le BRETON

Illustration by: felix Arguillere

Category:

Interactive Installation, Real-Time Rendering