ORANGE 2019 – #ATTRAPEZNOEL

SUMMARY :

For the fourth year in a row, PUBLICIS/ARC asked AC3 STUDIO to produce, organise, engineer and build a brand new interactive installation on the Orange flaghsip façade at the Place de l’Opéra in Paris.

 
During the #AttrapezNoel media campaign highlighting the Orange smart home features, the flagship’s façade was turned into the real Santa Claus’s house during the winter season.

 
Using custom app displayed onto a rolling desk in the street, passersby could take control over this house and set traps using the smart home devices, trying to catch Santa Claus. Every catch let the user’s name being displayed on the 3 massive screens then gave them a chance to win a gift from the 100 available during the event.

 
The production for this event was entirely done by AC3 STUDIO, from the actual building of the wooden cabin to the 60 LED bars used, and from the development of the app to the 3 massive LED screens.

 
December 2019 & January 2020, Paris, Opéra

CREDITS :

Client : ORANGE

Agency : ARC
Account Director : Antoine CLERGEOT

Production & engineering : AC3 STUDIO
Design : Vincent COUTELIN
Production Director : Frédéric JANIN

Structure : ENTREPOSE
Climbers : VERSANT
LED Screens : AC3 STUDIO
Conception & LED Integration : AC3 STUDIO

App development : Jean-Rémy PEROT, Elisa AYALA, Félix ARGUILLERE
Visual content : Marine QUIVIGER, Geoffrey VITALE
Set-up : Benjamin LEGRIS, Vincent COUTELIN, Jean-Rémy PEROT, Victor BREITENBACH, Thomas CLAPIN

Filmed by : Pascal MONTARY

Illustration by: felix Arguillere

Category:

Interactive Installation, LED Design, Real-Time Rendering, Stage Design