DIOR - SMILE AND WATCH Sephora Champs-Élysées DIOR - SMILE AND WATCH Sephora Champs-Élysées



For the release of In Joy, the new version of their Iconic perfume J’adore Dior, LVMH asked us to create an interactive and innovative instore installation illustrating the new fragrance Signature. 

In this view, we developed « Smile & Watch » a 6-screens-display to showcase an exclusive content around the perfume spirit.

But, because this new product is all about bringing joy to people, the content only plays when you’re smiling, thanks to facial recognition software. If the spectator stops smiling, the video contents stop, and when he smiles again, the videos start playing again.

” The focus of this project was to provide the audience an experience of what it feels like to have your emotions read by the computer and of course to illustrate in a funny way the spirit of this new fragrance. “

Location : Sephora Champs-Elysées, PARIS


Client : DIOR

Lead Developper : Felix ARGUILLERE

Displays editing and compositing : FLAB

Set up : Felix ARGUILLERE, Roman de VILLENEUVE

Technical Supplier (Screens) : SHOWSON

Filmed by : Pascal MONTARY & Adrien LACHAPPELLE