AUDI A1 – PLAYGROUND


AUDI A1 Playground – Scenography, Light Design and Interactive Experience I
 

For the launch of the new Audi A1, double2 asked us to create a visual playground to present the new car to a selection of journalists and influencers.
 
We designed a colourful and geometric scenography using raw scaffoldings, LED profiles, coloured surfaces, superposing layers and melting the colours together.
 
We also developed a parking challenge experience : a concept for which guests were challenged to park between giant foam cubes. Using multiple cameras and sensors we auto-edited a digital take-away video to be shared on social medias.

 

 
 

January 2018, Provence Studios, Martigue, France

CREDITS :

Client : AUDI
Agence : Double 2
 
Stage Design : Pierre DAGBA
Production : AC3 STUDIO
Technical Direction : Benjamin LEGRIS
 
Setup and Installation : Benjamin LEGRIS, Rémi GROSSON, Pierre DAGBA, Roman DE VILLENEUVE

 

Pictures by : Pierre DAGBA

Illustration by: felix Arguillere

Category:

Interactive Installation, LED Design, Stage Design